The concept of customization is the backbone of the promotional products industry. Unfortunately, the penetration of modern technology in the industry is still very low. Most of the promotional products industry members do not have a sophisticated technology that would let the customers design the products before bulk ordering it. Right now, customers don't get to see how the products look after they upload their logo. The issue is further compounded for the promotional products manufacturers since they cannot capture and track end-user requests. A lack of a sophisticated software application to capture the business leads result in missed opportunities.

SolveIT came up with a unique solution, CustomView® eGain Module, to address this specific issue. This lead generation and management solution enables the manufacturer to capture customer requests and route it to the distributors. They have the ability to track the requests and can retrieve information about customers at any point of the request fulfillment life cycle. Also, the module helps the promotional products distributors to create a 'My Enquiries' page and achieve proactive customer response. CustomView® eVirtual module gives the industry the much-needed interactivity and the dynamic design ability for customers to see their design before ordering it.